White House Farms
The Client
White House Farms is dedicated to growing and selling heirloom rice varieties steeped in South Carolina’s rich agricultural tradition. Their rice, renowned for its distinctive earthy, peaty flavor derived from coastal tidal flooding, includes five historic species available for retail and wholesale customers. With a thriving home delivery business, retail partnerships, and restaurant clients, White House Farms exemplifies Southern culinary excellence.
The Mission
White House Farms White House Farms needed ongoing website maintenance to address seasonal promotions, pricing updates, and technical glitches. A comprehensive online audit revealed critical gaps, including missing meta tags, H1 headlines, search terms, and alt text for images. Additionally, their weekly newsletter required a redesign and relaunch to better engage their audience.
The Impact
White House Farms now enjoys improved visibility in Google searches, thanks to enhanced SEO practices. This included initiating accounts and optimizing content for Google Analytics and for the company’s Google Business Profile, implementing metadata across all web pages, and crafting targeted keywords and alt text for images. The revamped weekly newsletter further bolstered customer engagement, reinforcing WHF’s presence in the gourmet foods category.