Dr. Suzanne Schimmel
The Client
Dr. Schimmel’s expertise in mental health extends well beyond her private clinical psychology practice. With a deep commitment to supporting patients’ diverse issues, she brings specialized training in sports psychology, athlete transitions (including retirement), guidance for parents of athletes, young adult development, and addiction recovery. As a co-author of Playing the Long Game: A Handbook for Parenting Elite and College Athletes, she offers invaluable insights for navigating the unique challenges of competitive sports.
The Mission
Collaborating with Suzanne, we identified her brand as a blend of warmth and authority that defines her practice. She needed a website that truly reflected this — one that highlighted the unique benefits of her services, showcased her extensive expertise, served as a trusted resource for existing clients, and attracted new patients too. With this vision in mind, we developed a cohesive brand voice, a harmonious color palette, and a distinctive logo. We then meticulously curated and organized her entire body of work, presenting it in a clear, compelling way to tell her story with authenticity and impact.
The Impact
The completed website is a dynamic marketing tool that perfectly aligns with Sue’s brand identity. With its user-friendly design and thoughtfully crafted content, the site emphasizes her friendliness, credibility and trustworthiness. It serves as the hub of her strong online presence, making her practice easily discoverable, and enhancing her current patients’ overall experience.